For any business/company the main things is to sell your products and services for growth. Once the company has become successful, the next would be to sustain the growth or add to it’s growth. This notion goes for everyone or every product and what good is it to start the race in first place, but cross the finish line in dead last? The oral care is no exception to the rule either. This industry is very competitive even though the products are small in size. Evolution of Smooth is the leading lip balm product in the world as it has finally knocked off Chapstick and Burt’s Bees. This didn’t just happen by chance, it happened because of its superior products. Chapstick and Burt’s Bees may have the pedigree, as of today, the newer more revolutionary brand has the spotlight and this is how.
EOS lip balm has only been around for about 8 years total, but it’s impact is felt throughout the market. These pastel-colored orbs have replaced the tried and true cylindrical cylinders of the past. Some of the hottest celebrities of today have been seen applying in public. Celebrities such as Miley Cyrus, Kim Kardashian, Jennifer Lopez, and Christina Aguilera have become unofficial spokesmen. The under 35 year old crowd makes up its Target demographic and EOS does a great job of marketing to them even though the lip balms are for any and everyone. The brands huge social media following also adds fuel to the flame as well. Unfortunately, Chapstick and others doesn’t have such a huge following online on Facebook and it hurts the brand in sales in the end.
Evolution of Smooth has proven its dominance as it setting new trends and is raising the bar even higher than before.