Desiree Perez Makes the Prospects of Roc Nation beyond Live Nation

Desiree Perez, one the prominent executives in the entertainment and music industry, has made the prospects of her firm, Roc Nation, beyond its current partner, Live Nation. It should be noted that the landmark deal of the former with Live Nation that weighs $150 million is going to expire by next year. Jay Z’s entertainment and talent management firm, Roc Nation, entered a ten-year contract with Live Nation in the year 2008. Perez was the active negotiator for Jay Z in that contract talks. While Live Nation is interested in continuing with the touring deal, it wants to move out from recorded music section.

In the wake of new incidents, Perez helped Jay Z to meet with Universal Music Group boss, Sir Lucian Grainge for a potential deal after the contract with Live Nation expire next year. They met Grainge at his Santa Monica office in California, and it raised a speculation of UMG buying a stake in the entertainment firm. If that is fulfilled, it will help Jay to nourish new talents with better resources. UMG insiders have confirmed that it currently has a distribution contract with Roc, and if they wanted more investments in Roc, it might look for larger stakes on the artists of Roc.

Desiree Perez is a close associate of Jay Z in his music ventures, and she is in the industry for the last two decades. She is incredibly capable of crunching the numbers while coming to contracts, and she is credited as a fierce negotiator. Perez has played a significant role in ensuring crucial contracts for Roc artists, including Rihanna. She helped Rihanna to sign a highly valuable Samsung deal. Perez is one of the key executives in Roc who takes care of the entire administration from sections of management to publishing. She is also the producer of a number of music documentaries.

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