Desiree Perez Looks to Push Forward the Roc Nation Brand

Shawn “Jay-Z” Carter is known for his success as a rapper but has recently been looking to push forward his business empire with a continuing expansion of his Roc Nation brand. One of the trusted partners of the hip-hop superstar is Desiree Perez, an entertainment expert who was recently named to the list of most influential female showbusiness executives curated by some of the most respected figures in the music industry. The wide-ranging approach to the entertainment industry taken by Desiree Perez was reflected in her being named one of the top multisector executives in the U.S. music industry.

Desiree Perez has become one of the most successful business figures in the entertainment industry due to her ability to build strategic partnerships between the brands she works with and other successful companies. Among the most impressive options taken by Desiree Perez has been the growing trend for sponsorship deals and partnerships created by the executive which have enhanced the Roc Nation brand; one of the top deals Desiree Perez has played a part in over recent years has been the development of a $200 million partnership between Roc Nation’s Tidal streaming platform and telecom giant, Sprint.

Alongside the success achieved by Desiree Perez in the negotiation of deals is the desire to build new areas of interest for the Roc Nation brand which includes the creation of a sports talent agency. Among the major names the agency headed by Desiree Perez has signed over the last few years are the Dallas Cowboys Dez Bryant and Bayern Munich soccer star, Jerome Boateng. The ability of Desiree Perez to switch between various areas of interest has marked her out as an entertainment executive who can make the most of almost any environment she switches her attention to.

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