Whitney Wolfe Herd comes across as the girl next door, and she likes to keep it that way. Even though she is the founder of a dating app that Forbes estimates to be worth over a billion dollar, Whitney Wolfe Herd has kept her feet on the ground. She knows that the world of technology is fast changing and to stay on the top; it is necessary to innovate and update the existing technology and product constantly.
Bumble is the name of the dating app that she founded in 2015 in partnership with Andrey Andreev, founder of Badoo. Whitney Wolfe Herd wanted to make a dating app that is not like any other dating app in the market and aimed at helping people make more meaningful contact. Due to her personal experience with the dating app, and her understanding of how it can be distasteful at times, Whitney Wolfe Herd was able to brush off the irregularities that can potentially make women uncomfortable.
Whitney Wolfe Herd designed Bumble keeping the needs of women in mind and has ensured that it provides seamless and meaningful experience to male members as well. In most other dating apps, meeting strangers or getting a match is not valued. However, at Bumble when a female member contacts the men, it is valued and is given thought to by the male counterparts. It is because, at Bumble, only female members are allowed to make the first move and contact the male members of their choice. The male members at Bumble can go through the profile of the women, but can only start a conversation when women contact them.
Whitney Wolfe Herd has considerable experience in the dating industry and is also the co-founder of Tinder, a popular dating app. While at Tinder, she has gained the old need to build a dating app that is commercial yet offers its members with a unique and meaningful experience. Many of the members at Bumble feel that the experience offered by this app is more mature, and helps with starting a relationship, whether it is romantic or not, that has the potential to last a long time. Whitney Wolfe Herd recently turned down a huge acquisition offer by the giant of the dating world, Match.com, of $450 million. Whitney Wolfe Herd is confident that Bumble would continue to grow at an unprecedented rate in the coming days, and would help singles mingle like never before.
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