Steelers Break Out New Fashion Line for Fans

Its not a new concept for fans all across the United States to show their team love by wearing jerseys or team logos on game days whether their tail gating in the stadium parking lot or couch surfing with their friends before kick off. The Pittsburgh Steelers have decided to refresh their fan shop and fill it with brand new items for fans of all ages. Big name brands like Pandora Jewelry, Victoria’s Secret and Nike Golf have been contracted in to create a new line of fan wear including jewelry for girls who want to sport the logo on a bracelet or necklace. They’ve now got t-shirts, jackets and beanies doused in pink as well as vibrant colors so now young girls can support their team in style. These new items are available on the team’s new website, making it easily accessible for all fans in any part of the United States. This fresh outlook on clothing for a wider range of fans comes from their new director of strategic planning Susan McGalla who has worked in retail for over a decade.  Her original job was as a divisional merchandise buyer for women’s clothing however she was bounced around various managerial positions until she worked her way to the top. McGalla became CEO and CMO of the company’s flag ship and then went on to become CMO of the entire company. In 2009 she parted ways with American Eagle and took over the CEO position at Wet Steal in 2011. McGalla left Wet Seal a year later and started her own consulting company P3 Executive Consulting. Her agency offers retail companies help in various areas of operation like branding, hiring, and financial advisement. McGalla’s success in merchandise, marketing, and leadership landed her the job with the Steelers and as the new line of fan centered merchandise rolls out its clear they made the right decision.