José AuriemoNeto, The CEO and Executive President of JHSF

José AuriemoNeto is one of the top real estate deveopers in Brazil. He is the son of Fabio Auriemo, founder of JHSF. Also, he is the CEO and president of the family-run company, JHSF.

AuriemoNeto joined the company in the year 1993. At the time he was joining the company, his father had been on its leadership for about 3 years. This was after splitting the company, which he had founded with his brother, in the year 1972, and going ahead to take the leadership of real estate development segment while his brother took charge of the other company. To know more about José AuriemoNeto click here.

Three short years after joining JHSF, José AuriemoNeto saw the company get into the services industry. He executed his brilliant idea o developing a management company that would be in charge of managing parking lots. The company was named Parkbem, and was his first big success at JHSF. It even saw him get more serious responsibilities. So, in the year 1998, his father allowed him to be in charge of supervising the Shoping Santa Cruz, which I must say was a huge success.

In the year 2009, José AuriemoNeto decided to the something new with the company, he decided to venture into retail. That year alone saw him successfully sign partnership contracts with Pucci, Jimmy Choo and Hermes. And, soon enough JHSF was a major success in the retail industry.

Two years down the line, José AuriemoNeto went to his father with the idea of developing a shopping complex at Marginal Pinheiros edge. At first, his father was not for the idea. He had a lot against Marginal Pinheiros and didn’t seem to think that a retail business would be successful there. However, José AuriemoNeto couldn’t give and he managed to convince his father to take a drive to the 80,000 square meter plot. He told his father that if a shopping complex was built, the residential area would be accessed through the back, while the front entrance would only be used to access the mall and the commercial tower. That was how, CidadeJardim, the largest shopping complex in Brazil was established.