Launched in 2008, Lime Crime has been reinventing the way women express themselves with cosmetics. CEO and founder Doe Deere had a unique and artistic point of view regarding cosmetics, beauty, and female entrepreneurship and has been making waves in the industry with this successful line. Inspired and motivated by Generation Z, Lime Crime offers its products online and focuses on the unique, young, modern woman who enjoys cosmetic palettes that have a twist.
Lime Crime is a vegan and cruelty free online cosmetics company and is certified by Leaping Bunny and Peta. It’s marked by vivid, unusual colors inspired by fantasy and fairy tales. Their mission is “rebellion in color” and they aim to make sure their consumers have fun while expressing their uniqueness and individuality. The mascot of the company is a unicorn, which is representative of their mission statement. The company also gives back to communities by donating to important charities such as Bideawee Animal Shelter, Girls Inc., Red Cross, and more.
For the employees that work at Lime Crime, the company gives a fresh, new, and modern perspective on how employees should look, behave,and be treated at work. Employees are often encouraged to be unique and express themselves through their fashion choices, as well as through bold color choices such as colored hair. Many of them sport a new line of hair color from Lime Crime called Unicorn Hair. Just as employees are encouraged to express themselves through fashion, Doe Deere also values their opinions as well. She makes sure that her employees are happy and that she listens and takes their input into consideration
Doe Deer was born in Russia but now lives and operates in Los Angeles, California. Originally starting out as a student attending the Fashion Institute of Technology in New York City, and then a fashion designer with a clothing line by the name of Lime Crime in launched in 2004, she began creating her own makeup to model her clothing because she couldn’t find the unique colors that she wanted in other brands. Eventually her love of makeup and fairy tales took over and she partnered up with the perfect laboratory and chemists to create Lime Crime, the cosmetics line. Doe Deere made her brand successful with online marketing through social media platforms such as Instagram. She has been named as one of the Top Inspiring Women Entrepreneurs and now mentors other female entreprenuers.
Lime Crime is a company that is making a magical splash in the world of cosmetics and is growing in popularity exponentially. Tailored toward a generation that prefers to purchase online, this cosmetics company has the perfect combination of convenience, uniqueness, and attractiveness to secure a successful niche in the cosmetics market. With Doe Deere as the CEO, this company and all their unicorn fans are going to push beauty boundaries to new limits. Learn more: https://ideamensch.com/doe-deere/